The largest national convention for business and marketing students, MADWORLD 2024: Experience in Motion of the Philippine Junior Marketing Association (PJMA), was a phenomenal success, witnessed by thousands of Marketistas all over the Philippines last May 30, 2024, from 2:00 PM to 7:00 PM at the Smart Araneta Coliseum.
About MADWORLD 2024: Experience in Motion
Experiential marketing continues to echo in the campaigns of top-performing brand storytellers nowadays, where advertising deviates from just mere static presentations and logo placements, but also champions on striving to build a community that is entertained, enabling them to be part of advocacies that drive meaningful change, and evoking feelings that taps the market resonating from within.
Opening the convention of the year with his insights on how to immerse in the moment was Mr. Jos Ortega, Chairman and CEO of Havas Ortega.
“Create a meaningful difference to brands, to businesses and to the lives of speakers,” Ortega shared.
While it could be argued that marketing and advertising are all about generating long-term sales and brand loyalty, MADWORLD redefines this concept every year by immersing aspiring marketers in the value of brand storytelling that fosters a harmonious community.
Every convention of the year talks about different marketing trends that emerge, and the motion this year was all about experiential marketing led by the insights of Havas Ortega, Spotify Philippines, L’Oreal Philippines, and Maya Philippines.
As the federation re-opens the world of marketing and advertising topics at PJMA’s annual flagship event, it has immersed emerging marketers in an unforgettable motion, a voyage towards unwavering brand loyalty and marketing mastery to guide them into achieving effective consumer relationship building that sets the stage for new exciting trends to unfold.
Speaker Highlights
For Chief Digital Officer of Havas Ortega, Ms. Shayne Madamba, she expressed how, “Entertainment is the feeling of being asked, consulted. It is about being alive, and being in it.”
Her talk delved enlightened on “Enthralling Entertainment,” decoding how brands connect in the digital sphere.
Spotify Philippines joins the motion with their Senior Client Partner, Ms. Kit Ramos-Disini, by sharing how to tap the market within to leverage the power of marketing with emotions to make marketing campaigns resonate with the consumer.
“Advertising goes a long way. You need to add value to your brand to be more relatable to your customers,”Ms. Kit Ramos-Disini shared. uncovered “Tapping the Market Within,” leveraging internal resources for effective market engagement.
Meanwhile, the coliseum also beared witness to a discussion on the beauty that moves the world with L’Oreal Philippines’ Country Managing Director, Ms. Yannick Raynaud, on the forefront of speaking about the importance of long-term partnerships and connections that drive meaningful change.
“You can be the way of empowerment in the digital age. Share stories through your campaign to empower everyone because you can combine meaningful content and business at the end of the day,” Raynaud stated.
Mr. Pepe Torres articulated “Integrating Through Entertainment,” as a means of transforming minds into loyal consumers. “It’s hard to maintain people’s attention in 15 seconds. Brands must be entertaining. To be entertaining, you need to be different,” Torres mentions.
Celebrity and Influencer Panel Discussion
Ms. Dayniel Garcia, Head of Influencer Marketing of SWAY by HAVAS RED also immersed Marketistas in the much-awaited panel discussion from Mr. Patt Soyao, Chief Strategy Officer of Shoppertainment Live, Inc., and fan-favorite, Actor and Restaurateur, Mr. Marvin Augustin of Secret Kitchen & COCHI A Feast of Filipino Flavors.
Attendees experienced the motion of the industry with the entertaining success stories behind these personalities. Gifts were handed out and many enjoyed the company of their guest appearance.
Kenaniah on the MADWORLD Stage
The motion wouldn’t be complete without Rising OPM Singer-Songwriter serenading the Smart Araneta Coliseum with his song, “Bahala Na” and many more.
In an insider interview with him, he stated, “Thank you, Marketistas for having me! I look forward to more events with all of you.”
Looking Ahead
PJMA Executive Vice President, Mr. Franco Gabriele Delatina closes the event by expressing his sentiments on behalf of the 37th National Executive Board.
“The connections we’ve made, the knowledge we’ve shared, and the experiences we’ve had are invaluable assets that will drive us forward,” Delatina adds.
Let the motion of today’s generation not stop this MADWORLD, but a movement that continues to empower advocacies and tell stories of communities that foster positive change.
Next year’s MADWORLD motion will surely tell us more!
So be moved, be the movement, and move the world. This is the meaning of #ExperienceInMotion.
PJMA’s Socials
Stay tuned for more exciting events brought to you by the national federation.
- Facebook: https://www.facebook.com/philippinejuniormarketingassociation
- Instagram: https://www.instagram.com/pjma_official/
- Twitter: https://twitter.com/pjma_official
- LinkedIn: https://www.linkedin.com/company/pjma
